Marketing Clients Need to be Collaborative
I’ve had a lot of clients in my career. I’ve actually tried to count them out; I’m almost 100 and I know I’m missing some. And not to brag, but quite a few of them are Fortune 500, which gives me …
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Marketing
15 posts tagged with this topic.
Marketing Never Has All The Answers
I had one of “those” meetings with one of our clients today. If you’re in marketing, you know what I mean. We were called out for non-performance: lots of money spent, very little result. The client …
Morality in the Marketing World
I’ve been in marketing since the mid-ish 1990s, in one form or another, and done actual agency marketing for about 20 years in that time. I’m not going to say “been there, done that, seen it all”, …
It's too quiet
It’s quiet. Too quiet. At this time of the year, in the marketing industry, it’s usually mayhem: everyone trying to get their sales up as the year winds down, get holiday specials out the door, and my …
Marketing is common sense
I’ve worked in the marketing industry, in one form or another, since the mid-1990s (save for a couple-year break when I did technical writing, but we’ll ignore that for now). I’ve seen a lot in those many (many) years, …
20 Years a Web Developer
Twenty years ago this month — and very possibly this week, though I’m not 100% certain of that — I entered into the very nascent industry of digital marketing. At the time, the project had been little more than a simple …
Selling the awful to the angry
Yesterday evening, my family trucked down to 96th Ave SW, invited by the Calgary Board of Education (along with the other families in the Westgate School Bilingual Spanish program) to view the “new” school, …
Marketing Red Herring - QR Codes
I’m in digital marketing. I spend a lot of time dealing with ways of people visit websites to get them to spend money. (That’s the short version. The really short, and moderately soul-suckingly depressing version. The …
How to really succeed in (any) business
Recently, if you’ve been following this blog, you know my family has been going through a kitchen renovation. It’s not quite done, but it’s turning out very nicely, and we really, really, really cannot wait for it to be …
New life at Evans Hunt
A year ago, I was a “free agent” of sorts. I had gone self-employed, and had started to live in the world of contracts, invoices, expenses, and running around without adequate amounts of personal injury …
Visit Calgary - You're Very Welcome!
When we returned from Costa Rica, our plans had been pretty simple: take off the month of December to get settled, and then head back to work in January. Plans changed shortly after arriving back home, and suddenly I …
Marketing is from Mars, IT is from Venus
I’ve spent over a decade in the Big Leagues of interactive marketing. I started in the low rungs as a web developer, and slowly worked my past the coding to see the bigger pictures: what made marketing work, why certain …
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Funniest. Commercial. Ever.
Well, at least this year. If you’ve ever worked in an office, you’ll enjoy this. Bud Light Swear Jar.
Mozart on roller skates
Some of you might have already seen the Audi commercial. Pretty neat. Even neater, when it comes right down to it, is the guy who thought of this in the first place. (I’m not certain, but I think he’s also in the Audi …
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How interactive marketing fails because of technical architecture
Interactive marketing is a branch of advertising that aims to involve people directly in marketing materials, providing an avenue for engagement that’s just not possible with print, radio, or television advertisements. …