Critical Mass 5th Anniversary

Although Critical Mass is now well over five years old, 4 July 2002 was a more auspicious day for us — it was the fifth anniversary of our first website, going live. It’s still our largest and most profitable site. And as it was a holiday for our client, we opted to have some fun of our own.

The catch was that only a small number of people actually knew this was going to happen the morning everyone else was told.

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