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6 min read

Marketing is common sense

I’ve worked in the marketing industry, in one form or another, since the mid-1990s (save for a couple-year break when I did technical writing, but we’ll ignore that for now). I’ve seen a lot in those many (many) years, …

2 min read

Why calling people "cowboys" is wrong

You follow standards, you follow procedures, you follow policies. You’re making sure that things are done consistently, on schedule, on budget. You’re one of those people who have ensured that their work (and their …

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6 min read

Things I learned by leaving social media

On 8 November 2016, Americans elected their new president, whom I hope to never have to publicly acknowledge. That night, I came to a rather painful conclusion: I needed to abandon social media for a while. In this …