I met my friend Nancy when I first joined Critical Mass in April 2000. She was my first project manager, as we slugged away at the Proctor & Gamble Presiva project (it’s a fringe product that thankfully died out about eight or nine years ago). We reunited on the Mercedes-Benz USA project, where we continued to do battle with the forces of … uh … weird client requests? Sure, let’s go with that.
Nancy (wisely) left the digital agency world over a decade ago, and went off to start her own business, using horses to teach leaders how to be effective. It was a novel approach, and it’s done well. One advantage of her doing that was moving out into the country (after all, that many horses do not do well in city limits). Which means she started to make good contacts with her neighbours.
Including one that raised sheep.