Web 2.0 Expo: Friday Keynote

Maybe it’s just me, but running keynotes every single day of a conference seems really silly, and waters down the value of the concept of a keynote. But I digress. Either way, this morning features Tim O’Reilly (again), Jonathan Schwartz (Sun Microsystems), Fake Steve Jobs (aka Daniel Lyons), Matt Cutts (Google), and Matt Mullinweg (WordPress).

  • Another day, another video. This is the sort of stuff that should be delivered to clients, not to people who understand.
  • Co-chairs return the stage. Much clapping.
  • Housekeeping items.

Tim O’Reilly + Jonathan Schwartz

  • Looks back at the past and how things have gone.
  • Introduces Jonathan Schwartz, CEO Sun Microsystems
  • Schwartz sees blogs being one day achronistic
  • Sees one part of his job as communicating, which the internet serves well
    • It’s harder to do it inside the company; so answer both at once
  • Most terrifying day when the General Counsel descided to write a blog (turned out to be really good)
  • Doesn’t think he’s terrified anyone but the securities group (SEC compliance, apparently)
  • Discussion about MySQL — what’s the strategy?
    • Deal is closed and integration is going well
    • Sun acquired a financial asset that is growing like a week
    • MySQL was actually working towards going public
    • Sun sees this as a way of expanding the market as a result of all the downloads
  • Open source strategy connecting with the cloud strategy
    • The goal is about delivering value, not *how* that value is delivered
    • You have to reach out to the market with an asset, which will draw them into the network (cloud)
  • Sun distributes 50MM Java runtimes a month
  • Cloud distribution of databases, not so much to worry about the database and more about making sure you can get the data
  • Moore’s Law supporting social networking — the cost to have thousands of cores is trivial
    • Scientific computing, which was traditionally the largest benefitter, is “collapsing” as they don’t get the same benefit
  • Working to everything being virtualised
  • Efficiency doesn’t lead to less purchase — it usually leads to much more
  • Green computing
    • We’ve already hit problems
    • Costs more to run your server in Japan than the cost of the server itself
    • Not many of the CIOs are responsible for their own power bills
    • Sun wants to green their infrastructure to stay competitive
    • A fifth of all energy is just to move air around; very inefficient for cooling
    • Sun now builds data centres in shipping containers for fast deployment anywhere
      • 1/3 more efficient than an equivalent data centre
  • ZFS to be GPL’d

Fake Steve Jobs (Daniel Lyons)

  • “It’s great to be here at the peak of the second dotcom bubble”
  • This guy is pretty funny in person
  • Long intro, but totally worth the time to hear it
  • Paranoid about being Twittered like Zuckerberg + Lacy
  • Why?
    • It was mostly a stupid prank, but was really boredom
    • Can’t believe he’s doing speeches about it now
    • Was also a part of fear — saw his business being distrupted by the web, so he decided to learn how to do it (hard partly been crucified by an articled “Attack of the Blogs”)
    • What if a transparent CEO went “nuts” and was insane on this blog?
  • Why Steve Jobs?
    • Seemed perfect — takes himself too seriously, no sense of humour
    • “Dude, it’s a fucking cell phone! Get a grip!”
    • Started as a sort of comic strip, then started adding news
    • Had 90,000 readers in six months; sparked the manhunt
    • The person who offered the reward to find FSJ was the publisher of Forbes (Lyons’ boss)
  • Why does it work?
    • It works because the audience feeds him ideas
    • Has a Fake Noam Chomsky and Fake Vladimir Putin sending him ideas
    • It’s almost a social platform onto its own
  • The big discovery is not taking content from another channel and putting it online, it’s about feeding back into the online media and watching it evolve
  • Thinks it’s not long before the big media companies figure out how to exploit this

Rob Curry, Dash

  • Connected GPS for cars
  • Crowdsourced traffic — other drivers provide info back into the system to provide real-time traffic updates
  • Can do Yahoo searches based on location
  • Can provide (anonymous) data about where people conduct searches (e.g. knowing where to build a new Starbucks based on requests)
  • Can subscribe to data sets for search
  • Has an interesting long tail

Matt Cutts, Google

  • “What Google knows about Spam”
  • People spam mostly for money, but also for recognition (e.g. church trying to get more people)
  • Build trust and reputation into your system
  • Make spams frustated, and they’ll usually stop
  • We know most of this stuff, nothing new
  • Can register the site on google.com/webmasters/ to be alerted to hacks or issues

Matt Mullinway, WordPress / Automattic

  • “AH-kiz-mit”
  • This guy doesn’t really seem comfortable on the stage
  • 1/4 of traffic comes from the US
  • 99.999% of blogs get under 10,000 pageviews a day
  • WordPress.com gets 10+ million pageviews to permalink pages
  • New feature: (Possibly) Related Posts
    • Introduces a form of personalisation
  • A Wikipedia and a half of new content is being generated each month on WordPress.com
  • http://ma.tt
  • Monotone (theme) will adjust the colour based on the picture in it.

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