We’ve been talking a lot about ideas. But ideas don’t always translate well without examples. Thankfully, the internet is replete with experiences great and poor.
The single most often-used benefit of the internet is information. Wikipedia, online newspapers, blogs, and all their associated links and RSS feeds. People tend to be more tolerant with information experiences (hey, you read my entries, don’t you?), but when money gets involved — people listen. And more importantly, they’ll turn away if they don’t like what they experience.
Two specific (and very different) examples to consider: Victoria’s Secret, and the International Standards Organization. Comparing apples to oranges? Only in product. When it comes to online shopping, it doesn’t matter if it’s underwear or a whitepaper — if you don’t get what you need, you’re not likely to happy about it.
