Get Geeqee

Back at the beginning of the year, I took a different direction in my career. Until December, I’d been a career man — work for one company. Work your butt off, be the cog in the machine, and do the best you could to stay safe. It was what I knew, and it generally worked well. Or rather, worked me well. (I’m sure you know what I mean…)

Things changed, and I went the route of contracting, something I hadn’t really done since I left university. Initially, it was with my friends over at Evans Hunt Group. The result was VisitCalgary.com. Since then, I opted to take a vacation, and now it’s time for me to get my own little consultancy off and running.

It’s time for me to Get Geeqee.

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Visit Calgary: You’re Very Welcome!

When we returned from Costa Rica, our plans had been pretty simple: take off the month of December to get settled, and then head back to work in January. Plans changed shortly after arriving back home, and suddenly I found myself without a job. Bills still had to be paid, food purchased, and because we live in a city that is far too unfriendly to public transit, we also had to buy a car.

A few years ago, this probably would have put me into a panic. And a few years ago, it would have been just me to worry about. Now I have a wife and two kids (well, one at the time, and one on the way) to support. Really, that should have put me off the deep end. Having lived through a significant amount of adversity over the last couple of years, though, I found myself not even concerned about the prospect of unemployment.

I attribute that to having kept contact with just the right people.

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Gala Banquet at Summit 2007

After the last batch of sessions this afternoon, we broke up for about two hours to wait for the gala event. Apparently, this is the big event of the Summit conference. Bad things tend to happen. (Jim, think of any given night of the San Jose SES. Along those lines. Just a bit tamer.)

That said, I’ve spent most of my time talking business. Mostly with the CHUM guys. Damn, they’re a wealth of information and experience. Also nostalgia. Being from Southern Ontario, they’re really donating a lot of background to my perceived history … and squashing a few preconceptions in the process. But I can live with that.

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Complementing and Enhancing Search Engine Optmization (SEO) Using RedDot CMS at Summit 2007

Presented by Shannon Ryan of Non-Linear Creations. We know a lot about SEO, so we’re gonna be picky.

A couple of slides on Non-Linear’s business models. But emphasis on Digital Marketing with emphasis on Email Marketing and SEM. Done 40 RedDot implementations.

“You’ll never outsmart Google.” I like this quote.

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Solve the Challenges of Social Computing with RedDot at Summit 2007

Just spent an hour talking with the presenter (Darren Guarnaccia) about RedDot software and partnership avenues. Anyhoo, on with the good stuff…

“This stuff is a little bit forward thinking.” It’s where they think we’ll be in the next year. The idea is to think ahead to when the CIO/CEO/CXO asks: “What are we doing about this?”

Quick discussion: “social computing” mean to refer to bi-directional communication.

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Case Study: Optimizing Content Management at the National Aquarium of Baltimore at Summit 2007

All content managed through RedDot, no external components. 10% of entire revenue stream done through RedDot (including onlike ticket sales).

http://www.aqua.org/

Went through a similar development process to what we did. But had to map old site to new site templates.

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Broadband Video News Powered by RedDot at Summit 2007

Talked to these guys last night. Heavy duty RedDot users. Don’t use the built-in publishing system — wrote an entire export using RQL. Publishes are down to 1 minute, and they’ve got at least 100 times the content (and pages) that we do. Automatic publishes (with cache clearing) to Akamai. Drag-and-drop components in SmartEdit — no Open Page red dots.

I got high hopes for this session…

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Another Day at Summit 2007

There was a “commonwealth” dinner last night. Originally meant to be just we Canucks (there’s quite a few of us), the Australian contingent was invited to come along as well. Apparently, Australia is becoming a booming market as well.

I had the pleasure of meeting Andre and Johnathan from ChumCity, who don’t use use RedDot — they’ve modded like nothing we could even imagine. Over the last two years, they’ve hacked the bejeezus out of their 6.5 installation. Full AJAX interface (they have no Open Page red dots) with drag-and-drop components for content.

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