Why you should use Google Analytics

For anyone out there trying to do any form of semi-serious work on the internet (notably with websites), you often end up asking yourself: is what I’m doing having any effect whatsoever? It’s an important question — especially if there are monetary values attached to the work you’re doing — and it’s not always the easiest one to answer.

That’s where analytics packages come in handy. They can tell you who is visiting your site, where they’re from, what browser they’re using, their navigation path, search terms, etc. From a metrics perspective, it’s ¬†indispensable ¬†information. And there’s a lot of packages that’ll help you get all that.

But only one of them will get you into Google’s search index almost instantly.

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I wouldn’t have done it that way

I’ve recently run into a common programming problem. While turning a development project over to another development agency, we heard that worst of comments:

Why did you build it that way?

It seems like a simple question. But it belies it’s true meaning. What they’re really saying is:

We wouldn’t have done that. This design is bad.

It’s a completely valid point. And you know what? I probably already thought that same thing.

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Web Analytics Porn

So this morning, I’m scanning through my Twitter feeds on Twhirl, and I came across a rather interesting note by Dave Fleet, which said:

@cspenn planning to install it tonight. Waiting for the confirmation email. Long-winded installation process!

Things like that tend to pique my curiousity. I’m a curious person. So I decided to see what Christopher Penn had wrote about it. I quote:

OMFG. Just installed Woopra and it really is web analytics porn.

That just sooooo necessitated a look-see.

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