Twenty years ago this month — and very possibly this week, though I’m not 100% certain of that — I entered into the very nascent industry of digital marketing. At the time, the project had been little more than a simple idea, something to possibly prove my own abilities, a problem that sort of needed solving. And yet, little did I know at the time, it would send me down a long and sometimes disturbingly windy path.
It’s also a milestone where one does need to consider … well, everything. Honestly, a bit of reflection and introspection is needed from time to time, but the decade markers seem to have a certain extra amount of importance. Though to be honest, that’s just a perceived thing; there’s no legal or social reason that I’m aware of. It’s more about having a well-defined chunk of time to really take that step back and say:
“Ye gods I’m getting old…”