Kids, we missed the Calgary Stampede this year. That was partly intentional, to be honest. Yes, it was the 100th anniversary, and Choo Choo was old enough to actually do some of the things there, but … well, it was kind of crazy this year, and maybe the 101th anniversary won’t be quite so crazy. And you’ll be older, and slightly more … how can I put this? … controllable.
That said, you both like rides, Monkey especially. (We found that out last year.) So denying you two a trip to an amusement park, especially during what’s turning out to be Calgary’s best summer in a long time, is just plain criminal. So with Mommy’s acquired coupons, we packed you up, dragged out Grandpa, and all headed to Calaway Park.
In a word? “WHEEEEEEEE!”
Continue reading “A walk in the (amusement) park”
I’m in digital marketing. I spend a lot of time dealing with ways of people visit websites to get them to spend money. (That’s the short version. The really short, and moderately soul-suckingly depressing version. The long version is … an entire career.) So I deal with a lot of different ideas, tools, methodologies, and directions that — in theory — make everyone’s lives easier.
Every so often, we get hit with buzzwords. Sometimes, they’re tech-related, like DHTML, AJAX, and HTML5 (remember, I deal with these things every day — I know what they really mean). Sometimes, they’re things like “progressive enhancement” or “responsive design” (yes, buzzwords — they can grossly over-simplify reality). And then there’s the Big Shiny™ stuff that distracts from simplicity.
Let me tell you a few things about QR Codes…
Continue reading “Marketing Red Herring: QR Codes”